Marketing and Communications

Rich media content—including video, audio, and podcasts—has become central to how an office of communications delivers the message and vision of a university or college, both internally and to the world at large.

Whether a marketing group is seeking to integrate media delivery into an institution’s public website; message prospective students with media clips about particular degree programs; or produce content or marketing media that will be delivered to websites external to institutional sites and systems—streaming media is now mission-critical to the strategies of marketing and communications offices to a greater degree than ever before.

The ShareStream Rich Media Platform allows communications offices to operate as state-of-the-art online media broadcasters to achieve the maximum value from their content and brand on campus and beyond.

Key Features

Easy Ingest  for faculty members and students with no rich-media expertise that allows authorized users to upload media, which is then automatically transcoded to the appropriate end formats

Digitize, Transcode, and Batch Migrate  large multimedia collections in an automated fashion

Deep Embed Thumbnails  to multiple locations, including websites, applications, and even emails, in a secure, password-protected manner or in an open environment, through ShareStream’s deep-embedding functionality

Preserve  valuable content through ShareStream’s encoding methodology, which creates eMaster files to ensure that assets can be converted to future standard formats

Podcasts  into iTunes and RSS feeds in both authenticated and open environments

Edit  media through ShareStream’s online video-editing tool, which provides time-based clip trimming

Workflow and Business Process Management  for staging the process of publishing media that includes compliance reviews and approvals

Store and Manage  media collections in an enterprise-wide asset management system optimized for large rich media files

Personal Media Gallery and Media Dropbox  for submitting student-generated content or sharing content with other students enrolled in the course

Reporting Tool  that audits and monitors user and content accesses

Search  and efficiently browse for and identify relevant learning objects via metadata-driven advanced search

Higher Education-Specific Digital Rights Management  that allows institutions to secure and control access to content, as well as manage digital media licenses

Deliver Media through On-Demand Streaming, Live Streaming, and Streaming to Mobile Devices

Automatic Bandwidth-Detection and Adaptive Streaming Functionality  for media delivery to users with wide ranges of Internet connectivity

Integration  with Authentication and Authorization Services and Single Sign-on Solutions

Open API  for independent third-party integration

 

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Easy Ingest  for faculty members and students with no rich-media expertise that allows authorized users to upload media, which is then automatically transcoded to the appropriate end formats

Digitize, Transcode, and Batch Migrate  large multimedia collections in an automated fashion

Deep Embed Thumbnails  to multiple locations, including websites, applications, and even emails, in a secure, password-protected manner or in an open environment, through ShareStream’s deep-embedding functionality

Preserve  valuable content through ShareStream’s encoding methodology, which creates eMaster files to ensure that assets can be converted to future standard formats

Podcasts  into iTunes and RSS feeds in both authenticated and open environments

Edit  media through ShareStream’s online video-editing tool, which provides time-based clip trimming

Workflow and Business Process Management  for staging the process of publishing media that includes compliance reviews and approvals

Store and Manage  media collections in an enterprise-wide asset management system optimized for large rich media files

Personal Media Gallery and Media Dropbox  for submitting student-generated content or sharing content with other students enrolled in the course

Reporting Tool  that audits and monitors user and content accesses

Search  and efficiently browse for and identify relevant learning objects via metadata-driven advanced search

Higher Education-Specific Digital Rights Management  that allows institutions to secure and control access to content, as well as manage digital media licenses

Deliver Media through On-demand Streaming, Live Streaming, and Streaming to Mobile Devices

Automatic Bandwidth-Detection and Adaptive Streaming Functionality  for media delivery to users with wide ranges of Internet connectivity

Integration  with Authentication and Authorization Services and Single Sign-on Solutions

Open API  for independent third-party integration

 

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